June 24, 2016

Pride, Work, and Necessity of Side Projects: Amanda Phingbodhipakkiya on Uniting Neuroscience and Design



What are you working on—on the side?

I’ve currently got a major and a minor side project. My major side project is The Leading Strand, an initiative to leverage the power of design to celebrate basic scientific research. In our first cohort, we’ve got 5 cutting-edge neuroscientists collaborating with 5 world-class designers. Their work will be on display at Pratt Institute in New York City, July 13–18, 2016. You can get a ticket to opening night.

My minor side project is Creative Habit. Every day, I spend up to one hour creating an original illustration or collage (below) and post it to my Instagram feed: @alonglastname. It started out as an exercise in efficiency, a way to train my ability to design under pressure but has taken a life of it’s own. I’m about to reach one year/365 individual illustrations. I think I’ll make a book out of them.



How do you manage to work
on your side project(s)?

So my day job is being an Art Director at a design agency called Primacy. In April, I was accepted into the TED’s first-ever Residency Program for The Leading Strand, and I was able to work something out with my manager—so I’m technically on semi-sabbatical at Primacy, while I work on The Leading Strand. I’m still expected to be putting around 25 hours a week into Primacy, and that basically means I’m working 60, 70-hour weeks right now. But since this is only a 3-month program, it’s something I’m pushing through, and it’s such a great ride.

In many ways, doing Creative Habit has trained me to come up with new ideas under pressure and execute creative work under a short time frame. That’s set me up to be successful juggling both Primacy and The Leading Strand.

Why have a side project?

I think side projects are really important for developing your skills and getting experiences that you otherwise wouldn’t be able to have. Enjoyment is also a big part of it. Einstein said, “Play is the highest form of research.” And I truly believe that. With Creative Habit, I’ve been able to experiment with new visual styles and techniques that I wouldn’t have had time to explore in my deadline-heavy agency job. With The Leading Strand, I’m learning about project management, fundraising and getting media coverage for my work. And I get to see these amazing collaborations come to life, while I help my teams to their best work.

I’m such a big believer in side projects that I actually run an online bootcamp called Ship Your Side Project that helps mid-career technology professionals launch the ideas they’ve been cooking up on the side. We’re running another session in the fall of 2016.

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Diptych courtesy of Amanda Phingbodhipakkiya.

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Read more about the joy of side projects.


This series, devoted to side projects, is delivered in association with 50,000feet, an independent creative agency dedicated to helping brands and businesses soar.


Please consider supporting Design Feast
If you liked this lovingly-made interview, show your appreciation by helping to support my labor of love—Design Feast, which proudly includes this blog. Learn more.

June 21, 2016

Pride, Work, and Necessity of Side Projects: Jason Schwartz on Avondale Type Co.



What are you working on—on the side?

Avondale Type Co. (type), Mlmtr (photo), TSH (advice).

How do you manage to work
on your side project(s)?

Bright Bright Great really consists of Bright Bright Great (BBG) for client work, Avondale Type Co., a side hustle that keeps us all on our typography game, TSH for design advice and Mlmtr, a photography side hustle. All BBG employees are a part of each of these side hustles in some capacity.

We typically aim to spend about 15% of our total time on these and occasionally loop them into BBG projects. For example, Mlmtr shoots for almost every BBG client.

An entirely new version of Avondale Type Co. was launched with totally revamped brand and the most emailed request we get: a type tester. We’ve been working on the site for about 6 months, so it’s exciting to finally get live. Lots of fun easter eggs in the site.

Side hustles are always harder to find time for, but we try as hard as we can to keep these on the to-do list. Once they fall off, they fall off hard. I typically add yearly goals around ATC for all of our employees, so everyone has some focus on ATC at all times.

Why have a side project?

Side projects give us the outlet to push things forward—as WE see them, opposed to how clients see them. Failure, or success, is entirely based on how far we can push and our vision. All designers need this.

It’s also helpful, especially in type, to keep our focus on Avondale Type Co., to stay sharp in the type game, both educationally and inspirationally, since it plays a major role in BBG every day.

I’d highly recommend to all designers to focus on a side hustle that keeps you excited and constantly reminds you why you are doing this in the first place. Client work always ebbs and flows, but side hustle is always that trusted friend you can spend time with to feel good.

I’m actually starting my next side hustle, as we speak, in the jewelry space.

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Diptych courtesy of Jason Schwartz.

• • •

Read more about the joy of side projects.


This series, devoted to side projects, is delivered in association with 50,000feet, an independent creative agency dedicated to helping brands and businesses soar.


Please consider supporting Design Feast
If you liked this lovingly-made interview, show your appreciation by helping to support my labor of love—Design Feast, which proudly includes this blog. Learn more.

June 11, 2016

Pride, Work, and Necessity of Side Projects: Drawing, Knitting, Writing, more by Yen Ha



What are you working on—on the side?

I have many side projects—a lunch blog with my business partner, two monthly book clubs, writing short stories, but mostly I like to make things. I make knit scarves, line drawings, winter wool hats, leg warmers, large-scale landscapes and postcard-size sketches. I make things that can be worked on and stored in the small spaces of a city apartment with two kids. Several years ago, a friend asked me to contribute to a book called “Outside the Lines, Too.” She was curating a coloring book filled with drawings by creative people—street artists, designers, illustrators, animators, etc. It was her second one, and until she asked me, it had never occurred to think of myself as an artist or a creative. Since then, I have spent a lot of time drawing. I’ve produced large-scale pieces that reside in private collections as well as small pieces, several of which are on display at the Picture Room in Nolita, an outcome I would have never imagined.

How do you manage to work
on your side project(s)?

When I first started drawing, I went to Staples and bought a stack of cheap copy paper and a pack of Sharpies. I left them on the kitchen counter. While I ate breakfast with the kids, I’d pick up a marker and draw. While they washed up and made their lunches, I’d draw another couple of lines. Then when I got home from work, I’d draw more lines while waiting for the water to boil or the rice to cook. After the kids went to bed, I spent another couple of minutes, until at the end of several days I had a drawing. The impermanence and cheapness of the materials helped me move beyond the idea of creating “ART”, and instead, let me explore ideas as they came to me. And even as my drawings have become more complex, because my studio is the dining room table, which has to be cleared every night for dinner, I work in media that can be easily put away. I draw in small increments so I won’t feel overwhelmed by the blank page and then stitch the pieces together to make larger pieces. I also stopped watching TV to have time to draw. After dinner, I sit at the table, drawing, listening to my husband watch TV in the next room.

Why have a side project?

Having a side project, or in this case, many side projects, keeps my mind nimble. It gives my brain a break from the daily challenges of work by providing a place to explore different facets of creativity. Instead of thinking about space as related to openings and walls, I think about space as formed by a series of marks or a stream of words. For me personally, there is also something very immediate in drawing and making that isn’t found in architecture. I can feel a sense of accomplishment that doesn’t take months or years to achieve. And more than that, I’m doing something physical and tangible with my hands. We all spend increasing amounts of time with screens and having a place away from that strengthens my ability to think about the challenges of architecture with fresh eyes. Thinking creatively depends on being able to see outside of the problem in front of you, and I believe that having side projects gives the brain the freedom to travel new paths.

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Diptych courtesy of Yen Ha.

• • •

Read more about the joy of side projects, including the collaborative drawings by Sonia Yoon and Erika Dufour.


This series, devoted to side projects, is delivered in association with 50,000feet, an independent creative agency dedicated to helping brands and businesses soar.


Please consider supporting Design Feast
If you liked this lovingly-made interview, show your appreciation by helping to support my labor of love—Design Feast, which proudly includes this blog. Learn more.

May 28, 2016

Reclaiming urban space: Carol Ross Barney at 51st monthly CreativeMornings in Chicago


Every new project brings with it an inheritance of some sort—a blessing or a curse. Carol Ross Barney is the Founder and President of Ross Barney Architects, who led the redesign, in collaboration with her associate John Fried, of the pedestrian space along the Chicago River, stretching from Michigan Avenue west to Lake Street. Launched in 2009, Phase 1 provided a continuous river-side path from State Street to the lakefront. Phase 2, between State Street and LaSalle Street, was opened to the public during June of 2015. Phase 3, from LaSalle Street to Lake Street, is expected to be completed in 2016. This project, at a cost of $175 million, came with a potent architectural history, amplified by numerous legal and political challenges. She spoke about this grand effort, bound to an inherited past, at the 51st monthly gathering of the Chicago chapter of CreativeMornings at the end of March 2016.



Barney started her presentation by highlighting archived images of the Chicago River. She identified inherited elements of the physical infrastructure, especially the “leftover” bridge towers, that her team had no choice but to accept and consider throughout their challenge-solving. Her diagnosis was supplemented by showing landscape and topographic engravings (sample above) of how the Chicago River and its surroundings looked around the 1830s. It was during this decade that the poet Emily Dickinson was born. In her poem “Time and Eternity” is this passage, which fits the experience of an ongoing civic initiative and its construction, phase by urban phase, block by city block:
“Our journey had advanced;
Our feet were almost come
To that odd fork in Being’s road,
Eternity by term.”
Barney and her design team inherited more than a century’s worth of history, an “odd fork.” Inheritance of this kind is intimidating. Barney spoke of how she advanced her studio’s collective vision, coping with layers of legalities, technicalities and politics. In navigating a detailed workflow for a complex project, Barney and her collaborators kept returning to a common question: How can this physical set of circumstances, an inherited space, be repurposed for the enduring benefit of Chicago’s inhabitants?

Based on the video concluding her talk, the multi-phased results look fantastic. It’s remarkable to see architectural renderings become architectural reality. Each waterfront block or, as put by Barney in the project’s lingo, “room”—defines a distinct waterfront activity, from kayaking to resting to fishing.

One architectural reality is a segue into another. In this case, inherited and reborn as the modern Chicago Riverwalk, even when adjacent to a feature, both natural and human-made, but flowing with the residual reputation of pollution. Or as one visitor, who rested at one of the Riverwalk’s spaces after a run, aptly noted, “Look at the river, just not closely.”

• • •

“It is insufficient for architecture today to directly implement an existing building typology; it instead requires architects to carefully examine the whole area with new interventions and programmatic typologies” 
—Zaha Hadid, Architect, (October 31, 1950–March 31, 2016)

• • •

Big thanks: to Leo Burnett Department of Design (Host), Braintree, Green Sheep Water, Lyft, for being Partners of monthly Chicago CreativeMornings #51; to organizers Kim Knoll and Kyle Eertmoed who both spoke at Chicago CreativeMornings #7; to the team of volunteers for greatly helping to make CreativeMornings happen monthly in Chicago.

Especially big thanks: to Tina Roth Eisenberg—Swissmiss—for inventing CreativeMornings in 2008. The fifth chapter was launched in Chicago, June 2011—my write-up and photos.

Read more about the people who make the Chicago chapter of CreativeMornings possible.

• • •

My coverage: view photos of CreativeMornings/Chicago gatherings; read more write-ups about CreativeMornings.

• • •

2011 was Chicago CreativeMornings’ debut year. Download the entire collection of selected insights.

May 7, 2016

Pride, Work, and Necessity of Side Projects: Kelly, Julie, Lisa, Kelly of Forth



What are you working on—on the side?

We started Forth in 2013 to host quarterly salons designed to provide Chicago’s creative women of influence the time and space to talk. We meet around a topic or theme with a menu inspired by the season. Since then, it’s blossomed into an incredible community and a resource. By connecting and sharing the expertise, talents and stories of salon alum, we can offer panels, workshops and gatherings both for our members and the larger creative community. We’re also able to act as cheerleaders, sharing with the world all the good our members and collaborators are up to, which we put out in our blog and via our social channels (Instagram, Twitter, Facebook) and newsletter.


Forth: Kelly Allison, Julie Schumacher, Lisa Guillot, Kelly Connolly

How do you manage to work
on your side project(s)?

Kelly Allison Photography, Food and Lifestyle Photography
Lots of support. Lots of delegation. There are elements of both my business and my side project that require my participation, and elements that need my guidance and approval. Yet there are many more that can be managed by well-trained assistants and interns. The key to keeping all of the details running smoothly is figuring out that balance.

Julie Schumacher, Well Turned Words, Copywriting and Strategy
I have an incredibly supportive partner who values the bounce Forth gives to my step. Being out for an event or writing on the weekend is commended, not condemned. In copywriting and strategy work, there’s often small pockets of time in between tasks…waiting for feedback, for a call that got pushed back. I’m good at toggling and fitting things into the nooks and crannies of my day. I should also sleep more, but I’d rather work on Forth-related magic.

Kelly Connolly, Nimble Well, Event Rentals
I had to think about what actually constitutes a side project for me. Working for myself, just about every day is a work day which means a mix of both my business and collaborations with other entrepreneurs and small organizations like the Green Wedding Alliance and Forth Chicago.

Managing it means scheduling the work in my calendar. When I can fit in blocks of time to work on projects, I fit in a lot. During the very busy months for my business, I pull back, so the side projects are somewhat seasonal with a thread that carries through the busier months.

Why have a side project?

Lisa Guillot, Life, Brand and Business Coaching, Step Brightly, Boutique Brand strategy Studio
A woman entrepreneur is not defined by her business. She is a creative, a doer, maker, mom, wife, friend, chef, a source of inspiration and elevation for those around her. Women are like a multifaceted diamond that shines brightly in different light depending on where we put our focus.

My side project, Forth Chicago, is a facet in my life that fuels me with inspiration, collaboration and energy. Chicago is so supportive of the entrepreneurial lifestyle with multiple co-working spaces, events and resources. For me, creating Forth Chicago, or any side project for that matter, gives me another venue to look, explore, discover and learn from many wildly talented women in a plethora of industries. As a creative, I need other people to bounce ideas off of, share insights with, and learn from. A side project, particularly one built around community, is a great way for me to shine a light on all facets of my life.

One of the best things about creating a side project around community is that is grows and morphs with the group. Who knows what we will be in a year from now, but I know it will be so incredibly rad (to use a Julie word) because it’s built with a strong intention of collaboration and love.

Kelly Allison Photography, Food and Lifestyle Photography
Forth is a side project that feeds me on many levels. It is a social outlet, filling a need for relationship with Chicago women of influence. It is a creative outlet, providing collaborative opportunities which stretch my thoughts and ideas far beyond the potential of working solo. It fills my desire for contributing to the greater good, allowing me to play a role in facilitating meaningful relationships between Chicago women creatives, makers and entrepreneurs, and simultaneously offering support and resources those women. And ultimately, Forth is a life source as a community. A community of powerful and magnificent women who are in it for the relationship—a beautiful web of connected people who understand the potential and the magic of human connection.

Kelly Connolly, Nimble Well, Event Rentals
I’m the sole employee of my event rental company, and it’s easy to get into my routine and end up only seeing the people that I work with.

I don’t think there is one job I could have that would satisfy every possible outlet for my creativity and desire to collaborate. My job is my own business that I’ve created and I have a very personal relationship to my business—what it is and how it operates—but it would be too much to ask to be completely fulfilled creatively by my business. We are multifarious, and businesses, even ones we create ourselves, are, by necessity, focused. It’s interesting for me to figure out how much of my various interests I can express in my business, but there are limits to what a business is and does and how my audience understands what it is that I do before it becomes too diffuse. Just as it would be too much to expect to be fulfilled in all my relational needs through one relationship, having one creative pursuit means that other creative outlets atrophy.

Working with Forth on salons and workshops, and finding new ways of supporting the creative entrepreneurs, who are members, serves several purposes. It helps me exercise my ability to work with other people on projects as a team, and it makes me feel like I’m part of a larger community, not just my specific industry. We’re in the middle of a huge socio-economic shift toward entrepreneurship—in many ways because of the limitations of traditional career paths—and it means that there are a lot of us simultaneously taking similar risks and experiencing similar challenges that can be rough to face in isolation. Collaborating with Forth is a way that I find communion and solidarity, and can also support other creative entrepreneurs.

Julie Schumacher, Well Turned Words, Copywriting and Strategy
I think these three dynamos covered as well as I could the idea that I absolutely love the work I do, but I am not one thing and both need and want to tap into all the pieces. Looking directly at my work, I’m a better writer and thinker when I learn about design, development, catering, law, marketing, booze, brides, business, etc. It’s like a massively powerful liberal arts education all the damn time.

Forth surrounds me with potential collaborators and fast friends. I’m stunned at the quality of conversation and caliber of women we get to meet, over and over. If you are the average of the people around you, these are the people I want around me. Beyond the women we meet at the salons, we have been lucky to build a community out of the venues we partner with, sponsors who reach out and the greater pool of creatives we’re able to engage through Forth that would be super hard to bring together as a single human being. We’re more powerful and impactful together...whether that’s looking at Kelly, Kelly, Lisa and me doing our thing and our things, the 100+ members of Forth or the shiny, intricate fabric of the larger creative community we’ve been building.

• • •

Diptych courtesy of Forth Chicago.

• • •

Read more about the joy of side projects.


This series, devoted to side projects, is delivered in association with 50,000feet, an independent creative agency dedicated to helping brands and businesses soar.


Please consider supporting Design Feast
If you liked this lovingly-made interview, show your appreciation by helping to support my labor of love—Design Feast, which proudly includes this blog. Learn more.

April 24, 2016

BuyMeOnce.com’s Tara Button finds and promotes products to be used for a lifetime


Upon discovering Tara Button’s BuyMeOnce.com, I more than appreciated it—I admired it (like how Ashton Kutcher did). As promised in its name, Button wants strongly to “Change our throwaway culture to a ‘keep’ or ‘pass on’ culture.” In essence, buy once, use for a very long time: years, decades, centuries and beyond. Here, she shares the motivation behind her project, in addition to thoughts on doing the work to realize an idea.

When and how did you arrive at the idea of BuyMeOnce.com
I have cared about the planet ever since I could remember. When I was seven, my best friend and I hatched a plan to save the environment. We had “invented” a projector using Daddy’s big torch and letters cut out of cardboard stuck on a clear piece of plastic. It worked very well on my bedroom wall, but we had bigger plans. We thought if we managed to project “Save the world” on the moon, people would start recycling, using less energy and everything would miraculously be alright. Unfortunately, even Daddy’s biggest torch did not stretch that far.

BuyMeOnce is my latest pie-in-the-sky idea to save the world. But luckily at 34, I’ve learnt the power of ideas and actions that can shine a light on a subject bright enough so the whole world takes notice.

I was working on advertising for Le Creuset, who make beautiful heirloom cookware, which is guaranteed for life. It struck me that if more people bought products that were less throwaway and more “lifetime heirlooms”, it could solve many environmental problems and also save people money in the long run.

I thought that a site that gathered together all the things that were built to last, taught people how to take care of the products they owned and challenged manufacturers to make more durable items, could fill a big gap in the sustainable market. I tried desperately hard to ignore this idea. I had a full time job and was trying to write a book in my “free time.”

The last thing I needed was another project. However, whenever I read anything about the environment, I felt this horrible itch inside my head, poking me and telling me to get a move on and do it. So I did.

I registered the site BuyMeOnce.com in March 2013 and very slowly started climbing the learning curve (more like a learning wall) of building a website. I spent days researching, trying to find the “best in show” when it comes to durability in every category imaginable, from tweezers to teddy bears to t-shirts.



What were some of the first things you did
in taking BuyMeOnce.com from an idea to a reality?

The first practical things I did was to come up with the name of the website and the logo. An early form of the logo was an engraving on a metal shopping tag, but it looked too harsh, so i changed it to the current version. I started trying to build a website and had several false starts on different platforms and with different templates. In the end, I chose Squarespace and was able to move forward. Most of the initial work was research, because I wanted to be sure that there were enough of these great products out there to make it worth bringing them together.



Your website is large, showcasing a lot of products and different types of information. How did you get the website made? Did you hire a designer or did you design it yourself? Do you use a content management system? If so, what is it?
I designed it all myself with many tortuous hours on the help chat function. I knew what I wanted, so slowly but surely I got it done. Once I had the design I wanted, I did get some help replicating pages and putting in content that I had written. At the end of last year, I got some more help from a couple of friends who helped me with some writing and putting pictures up. Now I have a few lovely interns who help me put content on the site.

Our content is managed using many Google Sheets and Dropbox. I’m sure, as we grow, this will have to be more formalised.

What still feels raw, and this doesn't mean bad nor good, 
from when you started BuyMeOnce.com until now?
We only launched 3 months ago and we weren’t monetised or even in the USA when the first press came out. We didn’t approach the press, but we went viral, so we are still playing catch-up when it comes to the business model and revenue streams, but we are getting there quickly with the help of mentors and advisors. I’m having to get used to being a manager and leader, which is a big leap from being a creative person when you are the “talent.” I'm used to other people managing my time and having final say. It’s both exhilarating and disconcerting being the person who calls the shots.

Speaking of getting a project started, how did you 
make yourself committed to start? Because “Just do it” 
is easier said than done.
I was very uncommitted at first. I made many small starts and got put off. It was a lot of work, and I didn’t really know here it would go. I have so many small projects, books to write, DIY and other passions that often got in the way. The difference with this project was the kick in the stomach I got every time I read anything about the environment. It nagged me, until I was forced to do something. It was too painful not to.

If you need to get yourself to start. Just tell yourself: I’ll just try this for 10 minutes. Then once you’ve started, the hardest part is over. Trick yourself into it. Or if you have self-motivation problems, use Stikk.com (a website that sends your money to charity if you don’t do what you said you would). It is the single most useful tool I’ve ever come across for self-motivation. I wrote a 60,000 word book using this technique.

What is your work schedule like in evolving BuyMeOnce.com
And how to you manage your time?
My interns turn up at 9:30, so I have to be dressed and ready for the day. This is a great help, as working from home can often mean sleeping in until noon if you’re not careful. We work at my dining room table, often I will pop out for meeting or go upstairs to Skype people, but we mainly work together. I’m lucky enough to have found three exceptional people to found this company with. They leave at 5:30, and I’ll take a break, but will often return to bits of work later on the evening, and I’m guilty of sending emails from my phone well past midnight.

What is your workspace like? How does it contribute 
to doing the quality of work you want to do?
My workspace is my living room/dining room/kitchen in my flat. It’s a nice room but gets easily cluttered with so many people using the space (I live with two others and have three employees). My laundry is hung there, and mail and crockery can build up, so I have to keep on top of that to keep it as calm as possible. The upside is that I have a short commute and no overheads. The downside is that it always feels like I could be doing work, even after everyone’s left for the day.

Who and/or what are your creative influences?
I’m influenced and inspired by many people. I love hearing about brave and driven people and how they’ve made a difference. Richard Branson, for his tenacity, daring and “can do” attitude. Steve Jobs for cutting through to what’s important. J.K. Rowling for plowing on when there was no end in sight, let alone signs of a million pound book deal. Elizabeth Gilbert is a big influence. She talks a lot about creativity beyond fear, and I enjoy her wise friendly words.

The world doesn’t have to like what you do. You have to like what you do.

In running BuyMeOnce.com, what are some bona fide 
“best practices” in working well—in working 
as best as possible?
I am very open and honest with everyone I work with (below), I share my worries, doubts and gaps in my knowledge with my team. This works well, because then, these gaps tend either to be filled by my employees who know more than I do, or these issues are brought to light in a way that’s helpful, so I can go and do some research. This also means that my employees also feel very comfortable asking for help and being open when something is challenging them.



Is your team a distributed workforce? 
And how did find these people?
I found people through Angel List Talent, Work in Startups and Job Lab.

How do you handle disagreements while you’re working?
We are lucky at this point not to have had any major disagreements. We are all very mature and respectful people here, listening to each other’s opinions and arguments. If there was ever a major disagreement between my employees, I hope that I would be able to step in, in a way that meant that both sides felt respected and valued.

In doing work and trying to be productive each day, 
what software or Web-based tools do you use 
and highly recommend?
We love Google Docs, and most of our day-to-day systems run on simple spreadsheets. We use Dropbox for our image folders and one of my awesome team members built a “Kanban” scheduling system in Google Sheets, so we can always see what we are supposed to be working on.

Who and/or what keeps you going 
in keeping BuyMeOnce.com going?
The mission keep me going. And the response from people who hear about the mission. We have hundreds of emails from all over the world saying “Thank you. Keep it up.”

For people who want to start a project on the Web, 
what is your advice?
Ask for help everywhere. Go to the people who have done it before and ask for advice. Build on platforms that have good customer support and get building. If there’s one thing I've learnt. Build it, and they will come!

What does independence mean to you? 
Independence means that I can make decisions based entirely on my own values with no compromise for either commercial reasons or outside influences. In advertising, my job title was “Creative” but I don’t think you can be truly creative when you’re trying to spread another person’s message. Now I get to spread my own message.

What is your definition of growth?
I’ll be happy if the business allows the idea and message of BuyMeOnce to sustain through time. We need growth in revenue to pay for the people I need to help me research and build the site and put out content. Money is not the ultimate goal, but money is necessary to take us to the ultimate goal of inspiring genuine change.

How do you get the word out about BuyMeOnce.com
How do you attract customers?
The word has all been pretty organic. We are active on social media which helps, but the press came to us in a big way, so we were lucky in that. Once that calms down, we will start to have to approach people but that hasn’t happened yet.

How did you arrive at the name for your website?
I like anthropomorphising things (look how fun it was in “Toy Story”), and I think that special products speak to you so I gave them a voice. The voice says “buy me once”, which seems to sum up what I want people to do. I came across another site recently called “Don’t buy shit!” which is another (much angrier) way of saying the same thing. ツ

How does the city of London contribute to your work? 
And what makes it special for startups/business/creativity-at-large?
London’s amazing, because there’s so much talent here, there’s a real buzz of creativity going on here. You only have to go down to places like Google Campus to see that there is a huge amount of new and exciting projects going on. It’s inspiring but also just very handy. I’m in a position where I can ask a CEO or mentor out for a coffee, and I don’t have to travel half the way across the country to meet them. They are all here.

Do you attend the London chapter gatherings
of CreativeMornings?
Nope, but I might now!

• • •

All images courtesy of Tara Button.

• • •

Read more from Design Feast Series of Interviews
with people who love making things.


Please consider supporting Design Feast
If you liked this lovingly-made interview, show your appreciation by helping to support my labor of love—Design Feast, which proudly includes this blog. Learn more.

April 16, 2016

Connecting and Reconnecting: Graphic Designer and Letterer Jenna Blazevich at 49th monthly CreativeMornings in Chicago


Jenna Blazevich a.k.a. Vichcraft, a Chicago-based designer and hand-letterer, spoke at the 49th monthly gathering of the CreativeMornings chapter in Chicago. She shared selections of her graphic design, visibly fortified with handmade typography, from illustrative letterforms to calligraphy. Two aspects of her talk caused me to reflect.

The rewarding act of keeping in touch

When seamless, email and its digital siblings in texting and social media are efficient shortcuts to communication. It’s easy to see why they are used frequently—they excel in passive communication. Blazevich’s craft of physical correspondence is extraordinary, because it’s unusual. When Blazevich showed her reel of handcrafted postal tidings sent to friends, colleagues and mentors, each demonstration of letter-and-envelope writing sizzled with sentiment and beamed with memories of the people who motivated her. Each mailing composed a timeline of touchpoints: literal, emotional, timely. While listening to her tour of hand-lettered messages, I was provoked to reunite with my father’s Remington typewriter and dispatch. Impressions count, especially in Blazevich’s practice of message-making, where character counts: in each word, phrase, sentence—in each thought. Proactive, compared to passive, communication.

Whatever the medium, we’re lucky to live in a time marked by various ways to connect. Blazevich reminded the audience to keep in touch with the people who influenced, inspired, pushed, even questioned and contradicted our thinking at the time. To sustain a human connection with someone, who somehow improved our life, is remarkable.

Blazevich’s talk aligned with the death of pioneering comedian Garry Shandling, who was also a mindful correspondent. Journalist Amy Wallace recently recalled their communication over the course of their relationship. She shared his last email. Its last line is a testimony to Shandling’s attitude to communicate as much as possible, as thoughtfully as possible: “I just wanted you to know you were thought of. And to say thanks.”

The “dream project”

Blazevich claimed, “You’re not going to be commissioned to make your dream project, possibly ever, but definitely not in the beginning.” That term, “dream project”, turned my ears to tin. The vision of a “dream project” is a superstition that undermines the challenge to gain a project and execute it, then repeating the process toward winning work, even if it’s a piece of it.

I perceived everything that Blazevich presented in her talk as a dream project, because all of it could have remained unrealized and, therefore, unknown. To do creative work, whether “commissioned” or not, is a recurring dream come true. Stretched incrementally over the course of one’s career, a body of work is, in sum, a dream project—a collective dream made true. If fixated on the dream project floating in the distance, then what defines the work before, during and after this dream project’s inception? If not perceived as a dream project, everything else is judged invisible in the dream project’s shadow.

In retrospect, Blazevich should have shown nothing based on the inference that she has not yet reached her dream project. On the contrary, she showed work—invoked only through her desire to pursue each project and having the courage to commit to materializing all of it. Work becomes evident when it is seized, crafted and finished. The growth and potential of Blazevich’s creativity can be easily projected in the years to come. If this is not working and living the dream, or better yet, living and working a few dreams at a time, what is?

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This CreativeMornings/Chicago write-up was done during a trip to “A2”—Ann Arbor, Michigan.



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Photograph of Jenna Blazevich by videographers Alejandro Moore and Ben Derico, who donated their time, energy and documentation skills to preserving the January 2016 gathering of the Chicago chapter of CreativeMornings.

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Before being invited to become a CreativeMornings/Chicago speaker, Jenna Blazevich participated in “30 Sec Pitches” at the 39th monthly gathering with a talk by Jim Moran, Director of the Hamilton Wood Type Museum in Two Rivers, Wisconsin. Read my write-up and see my photos.



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Big thanks: to The Second City (Host), BraintreeGreen Sheep Water, Lyft, for being Partners of monthly Chicago CreativeMornings #49; to organizers Kim Knoll and Kyle Eertmoed who both spoke at Chicago CreativeMornings #7; to the team of volunteers for greatly helping to make CreativeMornings happen monthly in Chicago.

Especially big thanks: to Tina Roth Eisenberg—Swissmiss—for inventing CreativeMornings in 2008. The fifth chapter was launched in Chicago, June 2011—my write-up and photos.

Read more about the people who make the Chicago chapter of CreativeMornings possible.
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2011 was Chicago CreativeMornings’ debut year. Download the entire collection of selected insights.




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